Never Lose Another Visitor

Alright, you can call me out on the title. Of course you will lose visitors on your sites, no matter how good they are. People will leave for various reasons, such as not finding the right information, not liking the design or they just leave for things out of your control. But forget about what you can’t control. Let us talk about what you can control.

First, before we get into the meat of this post, there is one rule in this method. That rule is to NEVER use Adsense or another other PPC publishing site. Using Adsense is the growth killer of any site. Trust me. I used to be on Adsense’s titty until I grew a pair and took a risk and learned how to grow by not using Adsense.

Think about it. It has been covered many times before but it needs to be reiterated because it is so easy to fall into the trap. Every time a visitor clicks an Adsense ad, that person leaves your site, probably to never return. If they had to click on an ad, it was probably because that ad interested them and they couldn’t find what they wanted on your site. So, if you can’t get rid of Adsense, please don’t read on, because you will never truly grow your site.

Alright now, here is what I am talking about when I am saying to never lose another visitor. You need to create a network of sites when you enter a niche. I’m not saying try to take over the whole niche that you are working with, but be a resource guide with valuable information.

Explanations can be hard to follow, so I always like to try and relate it to a real world offer. So, let us look at an offer from Advaliant or Mediatrust (sorry, so used to calling it Advaliant) called Miracle Face Lift and is offer #2788. The landing page URL is Dead Sea Masque. This is a good niche to get in to because anti-aging products never die, they just change names.  Let us dive in now, step by step.

1. Grab your first domain

Obvious yes, but make sure you get something that is product specific. It is important for this domain to relate to what you are selling, because it is going to be your landing page. Get a .com, .net, or .org. Nothing else. You need to build trust and people don’t want to see anything else.  Check with your AM to see about trademark restrictions on offers. Sometimes, they will allow you to promote using their company name in the URL. Sometimes, they won’t. If they don’t and you use it, you won’t get paid. So check first.

2. Build your money site

All things lead to your money site. All the other mini-sites that you create will be made for the purpose of ultimately making money from your first site. But that doesn’t mean your other sites won’t make money. However, in order to even get traffic, you need to build your money site.

There are many different types of ways to do this. You can build a straight lander, that is just a big ad with purchase information. For this type of traffic, you won’t get a lot of people looking for information. When they find your lander, they are in purchase mode. So, your site needs to be set up that way.

I have two goals when people hit my lander. My #1 goal is to get them to whip the credit card out and buy. That makes me the most money the fastest. However, you know that conversions on a good day might be 10%, so what about the other 90%?

Goal #2 is to get their email. If I don’t hit Goal #1, #2 will be okay, because I haven’t lost them yet. If they didn’t buy right away, that is fine. You still got their contact info, meaning they are interested. Just hammer away at them slowly and you will get sales. Not just a sale. Sales.

So, how do you get their email if they don’t buy. Many different ways. Instead of installing a pop-up when they try to leave your lander to sell the lander, push a free weight loss guide or some other ebook. Make them give you their email and bam, they are still in the loop.

3. Build your network of sites

This takes awhile, but if you build a good lander, it will come naturally. Since I like to do review type of landers with lots of information, I build all the sites that I get info from. If I am pushing the Dead Sea Masque, I am building sites about plastic surgery, makeup, lotions, body wash crap and so on. Anything that an aging women would want, you need to build a site about it. Nothing special. Just 8 to 10 articles will do. But what if you have a hard time branching out to the same demographic? Here is a quick tool that I use besides my brain.

The Google Wonder Wheel

This is a cool little tool that once you type in a keyword, it gives you related keywords to that niche. If you click on that link above, it will take you to the Dead Sea Masque keyword. Check out the keywords. Those are some of the areas that you should be targeting in your ad copy/lander and build mini-sites around. Also, building and linking a ton of mini-sites to your money page is a great way to get natural search traffic, as it will help your SERPs out a ton.

4. Send traffic to your money site

Pick your poison here. As a rule of thumb, the more general the traffic, the cheaper it needs to be. Also, your expectations should be less. Building a good information site/review lander and then advertising it on Facebook as an info site will do lots of things. You will get cheap clicks, tons of traffic and you will be approved a lot faster. When you buy traffic this way, your focus is on that email address. Chances are you will not make many sales, so grabbing the email is essential. Do whatever you can to get that!

PPV works well with the beauty/diet niche, but mostly for the email. Sure, you can get a ton of traffic and you will sell product, but ultimately, for me at least, it is better to take to the soft sale. You can make so much more money off someone when you build their trust through email newsletter and tips then making a quick buck and leaving them high and dry.

5. Start the sales process

I like to keep all the newsletter blasts simple, to the point but not pushy. If you are blasting emails to subscribers from this offer, give them beauty tips, like how to apply makeup a certain way or whatever women like to read about (research, research, research!). Throw in subtle hints to products and link to your mini-sites to try and sell them on some of your stuff. Make it seem as though you don’t own those sites and try to make them seem as non-commercial as possible. .org’s are great ways to build instant trust, as it seems to be to the general public that you can trust anything with a .org in it.

6. Profit!

Just keep building and building and building. On your mini-sites, try and grab their email again. Then, build your list for that site and keep hammering away at the micro-niches. You are getting laser-targeted traffic for cheap now and it was cheap when you first bough it, so it is a win-win situation for all! Hope it helps and go make some money!

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One Response to “Never Lose Another Visitor”

  1. Mini nets are great. Utilizing them with a list equals nothing but profit.

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